Sales and marketing are critical business arms that drive revenue, bring in and retain customers, and generate brand awareness. If your business is struggling, it may be due in part to a misalignment between your sales and marketing teams.
According to a 2024 survey by Hubspot, sales professionals at companies that align their sales and marketing teams are 107% more likely to beat their goals this year than sales professionals at companies where these departments are not aligned. Additionally, nearly all of the top salespeople surveyed by LinkedIn said the quality of their marketing leads was either “good” or “great.”
Sales and marketing alignment is necessary to scale and sustain your business. Luckily, technology can easily put that goal within your reach. This blog discusses the benefits of an aligned sales-marketing approach and practical ways your organization can use coAmplifi, an all-in-one workforce management software, to align teams for growth.
Benefits of Aligning Sales & Marketing Teams
Aligning your organization’s sales and marketing teams can impact your company’s revenue, marketing results, customer happiness, and internal work culture. A few benefits that stem from this kind of collaboration include:
- A seamless customer experience: A unified strategy from the initial touchpoint through purchase can create a better buying experience.
- Faster adaptability to market changes: With feedback from a sales team that’s keeping up with real-time market updates through customer interactions, marketing can adjust campaigns quicker to maximize impact.
- Better customer retention: Aligning sales and marketing can create a better understanding of customers’ needs, which can help your organization better meet their expectations.
- Improved employee morale: Workplaces that prioritize teamwork and collaboration to meet shared goals can result in happier employees.
How coAmplifi Helps Connect Sales & Marketing Teams
coAmplifi serves as a single source of truth regarding your organization’s customer base, which allows your sales and marketing teams to align on best practices for reaching their target audiences. It can also make it easier for your teams to stay up-to-date on current departmental priorities through improved communication and shared metrics for success.
Here are a few specific features that can help your organization achieve a culture of alignment by implementing a workforce management solution.
Eliminate Communication Barriers
Discrepancies between marketing and sales goals often stem from poor communication. This may be because each team has separate tools for daily communication, or there may simply be no effective channel for cross-team collaboration.
coAmplifi comes with built-in communication tools like instant messaging, company dashboards, and video conferencing – all hosted within a single app. This helps eliminate organizational barriers to communication to open up a two-way dialogue.
Align on Sales Materials
Sales teams often rely on sales materials created by marketing to help solidify deals. When these two teams aren’t aligned, it can lead to misinformed product or service brochures that don’t properly address customer pain points. As a result, sales pitches may not be as persuasive as they could be, and confusion can arise due to mixed messaging.
coAmplifi’s built-in task-tracking tools can help sales and marketing teams collaborate on materials by enabling cross-departmental feedback. Marketing document drafts can be uploaded into the system and assigned to a designated sales member to review before finalization. Sales teams can also keep track of the most current version of each document to ensure they’re sharing the correct one with customers.
Share Customer Feedback
Marketing and sales teams each gain customer insights in different ways. Marketing departments collect demographic information as well as data on what messaging works best for certain audience segments. Meanwhile, sales departments use customer and prospect feedback to improve future pitches.
This information can easily be shared through tools like coAmplifi’s shared meeting notes feature. Sales teams can make note of feedback during customer or client meetings, and the information can be viewed by marketing without them having to ask for it. Meanwhile, marketing can share information from customer feedback surveys and the types of leads being captured.
Get Real-Time Updates
coAmplifi’s project management platform updates in real-time, making it easy for both teams to see what the other is working on and the progress that has been made. Sales teams can stay on top of things when new marketing materials are ready for use, which can increase efficiency by cutting back on the need for meetings to share updates.
Measure Your Progress
Business analytics are crucial to both teams, which are often driven by specific KPIs. Using coAmplifi’s data analytics tools, marketing and sales teams can keep track of key metrics that span both departments. They can also use the data to draw informed conclusions faster and quickly visualize trends in large amounts of data.
Increase Your Sales With a Single Application
If your business is struggling, a simple alignment of your sales and marketing teams may help. coAmplifi enables you to create this type of cohesive work environment inside a single digital solution that can also cover essential business functions like employee time tracking, remote and hybrid workforce management, and business forecasting.
Bolster your business with an intuitive solution that does it all. Schedule your demo now!
