Why Staying Busy in Consulting Doesn’t Always Equal Profitability
In small consulting firms, “busy” is often treated as a sign of healthy performance. When calendars and timesheets are full, business should be booming but margins don’t always follow suit. The uncomfortable truth is that high utilization doesn’t automatically equal profitability. For growing firms, the real risk isn’t idle time. It’s misdirected time, where effort […]